Visitors understand the offer faster
The site separates websites, ecommerce and custom systems so a business owner can quickly recognise the route that fits them, instead of reading one vague service page.
Internal product build
MHA Developers website and Operations OS.
The MHA Developers website was built as a complete sales and operations layer: public service pages, pricing, booking, live chat, analytics and a CMS-backed workflow for managing enquiries after they arrive.
MHA Developers
Operations OS
Inbox
Visitor messages
Bookings
Requests and follow-up
Leads
Pipeline activity
Website flow
1Services
2Pricing
3Book a call
4Live chat
Purpose
Turn website interest into structured operational work the team can respond to and track.
Project overview
A proof-of-work website connected to the workflows behind the business.
The public website explains what MHA builds, presents pricing clearly and routes visitors toward booking, contact or live chat depending on how they want to start.
Behind the website, the Operations OS helps manage the commercial workflow: conversations, booking requests, AI prospects, leads, follow-ups and notifications.
Enquiries arrive with better context
Pricing, booking, contact and live chat routes guide visitors before they reach out. That means the first conversation can start with budget, scope and intent already clearer.
Follow-up does not live in scattered tools
Website interest is connected to an inbox, booking workflow, prospect review queue and lead pipeline, so the work after an enquiry is easier to manage.
The system proves the product
MHA uses the same style of operational system it sells: a website that is not just a brochure, but a front end for daily commercial work.
Project type
Internal product build
Focus
Website, enquiries, bookings and operations
Stack outcome
Public website connected to managed workflows
Use case
Proof of the systems MHA builds for clients
mhadevelopers.co.uk/pricing
Public website
Built to make the offer clearer before a conversation starts.
The website is structured around service clarity, pricing confidence, selected work and conversion routes. The goal is to help visitors understand what MHA can build and choose the right next action.
Why this matters for a customer
A service business often loses good enquiries when visitors cannot tell what is offered, what kind of budget is realistic, or how to start. This page structure is designed to answer those questions before the first call.
- Brand-led responsive website structure
- Service and pricing architecture
- Clear route selection for websites, ecommerce and systems
- Booking and enquiry routes
- Portfolio and project evidence pages
- Cookie consent and analytics foundation
- Live chat entry point for new enquiries
Customer journey
The website is designed around what a serious buyer needs to decide.
Each route has a job. The site should explain the offer, show proof, set expectations and then move the visitor into a trackable workflow.
Understand
The visitor can quickly see what MHA builds.
The top-level pages explain the main offer in plain language: growth websites, ecommerce stores and custom operational systems. This helps visitors place themselves before they ask for help.
Compare
Pricing is positioned as routes, not a confusing menu.
The pricing page gives starting points and best-fit use cases. It does not pretend every project is the same, but it gives enough structure for a serious buyer to know where they belong.
Act
The site gives multiple ways to start a conversation.
A visitor can book a call, use live chat, open the contact route or move from portfolio proof into a project conversation. The aim is to reduce drop-off when someone is ready to act.
Manage
The CMS keeps the follow-up visible after the website click.
Once a visitor takes action, the CMS helps track the conversation, booking, prospect or lead. This is the difference between a nice-looking website and a website that supports operations.
System sections
The project combines a website, a sales workflow and a management layer.
Website architecture
A public website built to explain the offer and route enquiries clearly.
The website gives visitors a clear path through services, pricing, selected work, booking and contact routes. Each section is designed to reduce uncertainty before a visitor speaks to the team, so the site can qualify interest instead of only presenting information.
- Service pages
- Pricing routes
- Portfolio proof
- Contact and booking CTAs
Live chat and messages
Visitor conversations flow into an operational inbox.
The live chat experience is connected to the CMS inbox so website conversations can be read, replied to, tracked and followed up without relying on scattered messages. This gives the team a proper chat-app workflow for website enquiries.
- Live chat widget
- Unread state
- Conversation presence
- Admin reply workflow
Bookings and follow-up
Booking requests become managed operational work.
The booking journey is designed to collect useful context, route requests into the CMS and support follow-up actions after the first enquiry. This reduces the chance of calls, reminders and next steps being handled manually or forgotten.
- Book-a-call flow
- Request context
- Booking management
- Follow-up workflow
Operations OS
The CMS connects prospects, leads, bookings and conversations.
Behind the public website sits the Operations OS: a working admin app for managing daily commercial activity across inbox, bookings, prospects and leads. It shows how a website can become part of the business process rather than a separate marketing asset.
- Prospect review
- Lead pipeline
- Activity history
- Notifications
Operations OS screens
The same project includes the mobile CMS used to manage daily work.
These screens show the operational layer behind the website: dashboard priorities, bookings, AI prospects and lead pipeline management.
Operations OS
Dashboard
The dashboard is the daily control view. It surfaces items that need a decision, reply, follow-up or review before they get buried.
- Needs-attention queue
- Today snapshot
- Pipeline overview
- Performance summary
Operations OS
Bookings
Bookings turn call requests into managed work. The team can see what is pending, sync calendar availability and create confirmed customer calls from the CMS.
- Pending requests
- Calendar sync
- Book customer flow
- Next-call context
Operations OS
AI Prospects
AI Prospects helps discover local businesses and review them before they become real leads. The scan progress is visible so the team can see what was found, skipped, scored and saved.
- Run progress
- Coverage area
- Duplicate checks
- Review queue
Operations OS
Leads
Leads is where commercial opportunities are tracked after they become worth following up. The view keeps stage, value, activity and next action close together.
- Pipeline stages
- Follow-up actions
- Estimated value
- Latest activity
Operations value
The website is only the start of the workflow.
The important part is what happens after a visitor takes action. The CMS gives the team a place to manage the work created by enquiries, bookings, chats, prospects and leads.
- Inbox for visitor conversations
- Booking requests and calendar-aware workflows
- AI prospect review and follow-up workflows
- Lead pipeline and activity tracking
- Website content and pricing management
- Push notifications for daily operational events
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